The biz of Biz Ops — making it count with OKRs

  • alignment — co-create with key leaders, everyone gets buy in
  • measurement — translate the company strategy into something measurable (timeframes, targets, etc)
  • company strategy
  • quantified reports on the performance of the business
  • then each functional leader works through the OKRs for their function;
  • then each team does the same.



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Vessela H. Ignatova

Vessela H. Ignatova


Start up advisor, strategy and ops leader, and investor. ex-Hopin/WeWork/Uber; ex-VC; ex-TBWA. LBS MBA.