The Great Turnaround

  • I sat down with some of our founders and analyzed their runway and what they could do to extend it. I then motivated our founders to think of the value of resourcefulness and avoid a mentality of defeated-ness.
  • I also showed them what our VC friends had advised start ups to think about: advice on protecting employees and the business. And inevitably comparing companies not to unicorns but to dark horses or camels. (but enough of the zoo analogies.. before the Tiger King shows up to steal the show.)
  • And I ran a whole Europe-wide Investor Readiness program for our founders on how to prepare themselves for investment. Founders thought through their milestones, dug into their KPIs, and connected those in a coherent investment story — through Covid and beyond.
  • Determine where your value is (now - in the short term)
  • Simplify the product line (yes, say b-bye to peripheral products)
  • Shed off the extra weight (yes, yes, and people)
  • Strengthen the core
  • Build around the stable core

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Start up advisor, strategy and ops leader, and investor. ex-Hopin/WeWork/Uber; ex-VC; ex-TBWA. LBS MBA.

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Vessela H. Ignatova

Vessela H. Ignatova

Start up advisor, strategy and ops leader, and investor. ex-Hopin/WeWork/Uber; ex-VC; ex-TBWA. LBS MBA.

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